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Measures of Success: The Nonprofit Outcomes Toolbox

When you are deciding where to donate your dollars or hours of volunteer time, especially if you are considering a volunteer trip far from home with an organization, you definitely need to know how effective that organization is at achieving their stated goals. If a nonprofit throws half their budget at advertising and office staff, then the amount of money you meant to go to the orphanage or animal program or disaster relief is just not making it to those in need.

The Nonprofit Outcomes Toolbox (Wiley, 2001. By Robert M. Penna) is a dense compendium on how to measure success for charitable organizations, and if you are part of a 501(c)3 organization, or thinking of launching your own charity, it will be indispensable. How goals are set, how to measure their success, how communication about success changes everything, and actual analysis tools all guide us to see the clearest picture. Philanthropic and charitable instincts among all of us deserve to be fulfilled as best they can, so learning how to efficiently serve is everything.

The Book

160619_cover.inddWell–here it is. This is the book that kept me on self-imposed house arrest all winter and spring, tilting at the windmills of time trying to get it done.

It is now available at online retailers (, Barnes & Noble, Borders, etc) and I hope at your local bookstore as well. I love local bookstores and hope you’ll patronize yours (they are a disappearing breed).

I hope you’ll want to pick it up and thumb through it, maybe find something that catches your eye, sparks your imagination. If you do, let me know what you think.

And especially if it serves as a tool for you to plan some travel and go out there determined to make a difference, please please let me know that as well. It would mean the world to me to know that.