Carnival Cruise’s Fathom Line – Cruising With a Social Mission

Adonia for Fathom Carnival Cruise

The Adonia

The cruise industry gets lots of grief for the huge impact they have on the environment, burning vast reserves of fuel to move their skyscraper-sized vessels through the seas. There’s also lots to pick on about port villages created just for them and the impact that has on local communities and cultures, the insane amount of food waste on a sailing, and more…but I’m a firm believer in pointing out what companies are doing right, wherever I find it. Especially when it concerns making a positive difference in the world.

Carnival is launching a new cruise line called Fathom Impact + Travel, with the specific mission of taking guests on vacations where they will volunteer at social projects. The first voyage will be on the 710-passenger “Adonia” bound for the Dominican Republic in 2016. Once they arrive in the D.R., passengers will participate in projects including English language instruction, reforestation initiatives, water purification projects, and help harvest at a women’s cocoa co-op. Their model of “Impact Travel” is scaled for growth in subsequent years, with a target of 35,000 volunteer visitors in year one.

Fathom Cuba is also the line that will handle the new cultural exchange voyages to Cuba, specializing in person-to-person experiences and cultural immersion with humanitarian projects.

I, of course, have concerns as I do with any large scale drop-in volunteer gig, about the sustainability of projects and community impact in the down times when no boatloads of passengers are there. I’d love to go on a Fathom voyage and get a deeper understanding of the long-range plans for the brand’s evolution. If you go–please let me know about your experience in the comments below or contact email. I love that the company sees that the market is there for this kind of travel on a large scale. That says something positive about travel in general, and our priorities as members of a global family.

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