I’ll admit I squinted a lot and was entirely skeptical the first time someone forwarded an email to me ages ago about this (and the similar bowl of rice for starving children, etc programs that seemed like a crock)
I don’t know why I am a doubter, but I come to it pretty naturally. I wish it wasn’t my default setting. The Animal Rescue Site is, actually, a way to help with almost zero effort on our part.
You can, actually, go to this website, every day if possible, click the purple button, and a donation of food and care is made to shelter programs for animals (find the partners here: Charitable Partners). OK–you’re right–it’s not like some evil Cruella deVil/Fagin character is sitting over a giant tub of kibble and saying “Sorry little adorable puppies–not enough people clicked on the website, so you’ll go to bed hungry tonight. Bwa-ha-ha-ha-ha”…but your clicking DOES actually provide food (and shelter care). Here’s how–companies pay to have their ads appear on the “click” page of the website. They are paying for eyeballs to see their ads. Based on the number of people who click each day (and you’re monitored so only one click per day can count) they are charged for their advertising. 100% of the advertising is donated to the animal charities…so it isn’t a direct equation of a click equals a bowl of food—but your clicking DOES feed the hungry puppies.
So click already, and tomorrow. and again.