350 is the Magic Number

Photo: 350.org, Vilandai, India school children

Photo: 350.org, Vilandai, India school children

As we find ourselves in December with record breaking warmth throughout much of the nation, following harrowing storms on both coasts (with more on the way for the Pacific Northwest), more than a few folks have been wondering: “WTF with the weather?!”

Climate crisis is no longer passably deniable no matter how far you’ve got your head shoved in the sand—sure, if you are in the habit of dismissing science elsewhere in your belief system, you might well be able to convince yourself that there is no global warming–but for the REST of us…we gotta do something.

350.org is a global grassroots campaign to get us motivated and into action about the climate. The number 350 is the target that scientists warn we must bring our greenhouse gasses DOWN to, to assure our safety and longevity. Our number is currently 392 parts per million of CO2–so we’ve got some work to do. 350 is organizing via a grand scheme, trying to motivate communities everywhere, all at once. They do massive worldwide actions, with thousands of events in hundreds of countries occurring simultaneously. Getting back to 350 will take some pretty grand actions, empowering sustainable energy resources is just the beginning, as are new paradigm plans regarding planting instead of clear-cutting, reducing waste, protecting biodiversity and habitats zones, and more. It will require a global treaty, and making this simple to understand and easy to remember number part of the planet-wide discussion is a meaningful step. We needn’t remember a lot of science, but we do need to hold leaders’ feet to the fire about 350.


Not too hard to embed in the old brain pan, is it? Speak of it, call it out, activate around it. 350–we can get there, but only together.


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