#beatcancer Today

This is easy…

Last year, a Guinness World Record was set by Everywhere, out of Atlanta, Georgia, for the “Most Widespread Social Network Message” with #beatcancer. In 24 hours the one-word phrase #beatcancer set the record contributing to the 209,771 unique mentions on Twitter, Facebook, and blog posts.

Today, at 9AM PST, noon on the East Coast, this year’s 24-hour period begins—a chance to participate to beat the World Record AND raise some money for the cause.

To participate simply add the hashtag #beatcancer (all one word) to any tweet, Facebook status update, or blog post. That’s it. Anyone who adds this phrase ensures that in addition to a world record, money will be donated to further the efforts of selected non-profit cancer organizations. PayPal and SWAGG will donate a nickel for every mention to the organizations LIVESTRONG Foundation, Bright Pink, and Stand Up To Cancer.

So what are you waiting for? Post away.

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