Malaria Envoy

Twitter seems to be a more amazing tool than I’ve previously been willing to admit–I’m considering Twitter to make quick updates and find additional ways to reach out with information. Other folks, far more social media advanced than I, are currently Tweeting to end malaria. There is now an official Malaria Envoy of celebrities and leaders of business and media who are using Twitter to raise awareness. Anderson Cooper, Arianna Huffington, Larry King, Ryan Seacrest, Sean Combs, Alyssa Milano, Ashton Kutcher—they are all part of the Envoy team.

It is the UN Secretary General’s goal that this year, 2010, we, as a planet, achieve 100% net coverage, so every person in a malaria zone has the possibility to sleep beneath a mosquito net. It is possible to get all those nets distributed out there, but we have to step it up. That ramping up of efforts will get us closer to the other time-pegged goal in 2015, when the plan is to bring malaria deaths down as close to zero as is scientifically possible.

World Malaria Day is not until April 25, but it is not too soon to use the social media tools in which you are already conversant to get your followers/friends/and fans active in the cause. Tweet or update your status today–it actually saves lives.

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