AmericaShare is the paradigm-shifting philanthropic arm of Micato Safaris.

Micato does beautiful, luxury African safaris and in spite of being a leader in the industry, still runs the operations like a family business. Several times I’ve met Dennis and Joy Pinto, family owners (his parents started the company in 1966), and have always enjoyed their commitment to the family and embracing clients as personal guests. What truly wins me over, in a huge way, is the Micato commitment to the African village youth in the region where they work. Via the non-profit arm of the company, AmericaShare, Micato works diligently to provide eduction for kids who otherwise wouldn’t be in school, as well as helping populations in Nairobi, Kenya who have been affected by the HIV/AIDS epidemic.

There is now a new initiative they are calling One for One. For every safari booked with Micato, they will assure that an African child is given an education. You go on vacation, and a kid that couldn’t otherwise…goes to school. Almost 50 percent of all children living in the Mukuru slum near Nairobi currently do not attend school – that’s an estimated 100,000 children, ages 6-13. DO you recognize how HUGE that is? The safari trips also always create time to visit the schools and other projects, and you can pitch in and work with kids in a classroom or plant a tree or help in other ways.

To my mind, they have really figured out how to do luxury travel the RIGHT WAY.

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