Teens for Jeans

Getting kids motivated to reach out and be bigger than they are can be quite simple, and even financially rewarding. Doing good for others can be something more than selfless. The DO Something organization, in a win/win set up with teenagers, has created the “Teens for Jeans” program in partnership with Aéropostale stores. Teens donate their used jeans and other wearable clothing at Aéropostale shops, receive a 25% discount on new items in the store, and the store gets the used clothing to homeless teenagers all around the country. The jeans drive runs through Valentine’s Day, and the first 100,000 pairs of jeans are already earmarked for distribution to Haiti.

Easy. Win/Win. ‘Nuf said.

One response to this post.

  1. Posted by Laura on January 26, 2010 at 9:51 AM

    I love this idea for everyone in the fashion industry who own a zillon pairs of jeans–thanks!


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