Travel for the Cure

clientLogo_SusanGKomenI have to admit, shamefacedly, my cultural ignorance. Before her name became synonymous with the fight against breast cancer, I had no idea who Susan G. Komen was. I still don’t know much beyond the valiant fight and extraordinary work done in her name…and perhaps that is enough, for now. She is a lightning rod for reaching out, and as long as inspiration to action happens, that is everything.

An easy way to do something positive for the world while enjoying a glorious vacation, is to visit the Hawaiian island of Oahu and work with certain properties and tour companies that are in alliance with Komen for the Cure, and donate part of your vacation dollars to the cause. The Oahu Visitors Bureau has created the Travel Pink, Travel Oahu program that, since it’s inception in 2006, has raised over $80,000 for the cause.

The Big Kahunas of Island hotels are cooperating: Hyatt Waikiki, Aqua Hotels & Resorts, Hilton Hawaiian Village, Halekulani, Waikiki Parc, and the Royal Hawaiian. Each has a package deal that saves you money and contributes a portion of the cost of your stay to the charity.

It is an effortless way to relax, enjoy the rejuvenation of the island, and get in touch with your own priorities as vacation can always do…while reaching out (consider matching the donation yourself. It may mean you have to budget one less luau show, but how many fire dances do you need to see?)

Packages will be listed on a special Oahu Visitors Bureau micro site –

For more information on breast cancer and the Komen Hawaii Affiliate, visit

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