I’ve blogged before, and likely will again, about companies like Warby Parker glasses and TOMS shoes, who have implemented the business model of buy-one-give-one. They are set up so that for each item a customer purchases, a similar item is donated to a community in need. It’s a good model, and is being more readily adopted by more companies, and provides the opportunity for customer loyalty to extend to cause-based issues, education about a chosen problem that can be addressed, and chance for retail to do well while doing good. Bottom line for a business needn’t be exclusively profit.
Since my normal stomping grounds include the travel industry, I am pleased to see footholds being made with this model in this arena as well. Elevate Destinations has launched a new Buy a Trip, Give a Trip model, where every client trip booked through this philanthropic travel company triggers a parallel experience for a child in a developing world destination. Working with local, on-the-ground NGOs, Elevate sponsors outings for youth groups that would otherwise not have access to the sites (and sights) that draw tourists from around the world. Children of Cape Town communities getting to visit Robben Island, for example, or Peruvian youth finally seeing Machu Picchu…it expands the experiences and understanding of marginalized young people.
For a while now, we’ve been aware of responsible travel practices and tools, like carbon offsets, that counter some of the impact we have on the planet as we engage with it…now, with this new Buy One Give One (#B1G1) model for travel…it could be seen as cultural offset, where your visit to a new community or destination leaves something more than footprints.
Change by Doing 